Info from Jay at Fifth Third Bank...

Will Tax Reform Harm the Housing Market?
By Jacob Gaffney, HousingWire, 01/12/2018 

Depends on where you live and how much you make

For the most part, the latest tax reform will boost the average paycheck and do little to harm the housing market.

However, according to two recent expert reports, the devil is in the details. 


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Mortgage Applications Heat Up After Holiday Lull
By Jann Swanson, Mortgage Daily News, 01/10/2018

Mortgage application activity roared out of the gate in the first week of the New Year, as the country got back down to business. Much of the week's gain could probably be attributed to consumers catching up after the usual holiday induced December slowdown. Applications for both refinancing and home purchasing were up substantially during the week ended January 5. It was, in fact, the strongest week for refinancing applications since mid-July.

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Housing Demands are Changing, Builders Slow to Follow
By Jann Swanson, Mortgage Daily News, 01/16/2018

Builders are building more houses, but a survey conducted by the National Association of Home Builders (NAHB) found they are essentially building the same ones. The survey, released during the association's International Builders' Show last week, found the size and configuration of homes built in 2017 changed little from the previous year, even though builders increased their output by 9 percent.

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Social Skills: Maintaining a Consistent Brand Across Multiple Platforms
By Liz Dominguez, RISMedia, 01/17/2018

Posting on social media a few times per week may not be as effective as it once was without the right marketing, regardless of the industry you work in. In a cyber world that is inundated with a continuous stream of digital content, it is more important than ever to not only post more, but to stand out. That's where brand consistency comes into play. In order to become a trusted source for real estate information on the internet, consumers must first develop an understanding of what you have to offer, and that translates into recognition of your content and your value proposition. 

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